Samples of Work
Welcome to my portfolio, where I showcase professional-level work I’ve created through academic projects, internships, and independent initiatives. Highlights include press releases, media alerts, fact sheets, media kits, social media copywriting and management, communication planning, and website design. Each piece demonstrates my ability to craft compelling messages, develop strategic campaigns, and create media-ready materials that reflect real-world PR and communications practices.
Press Releases and Media Alerts
EDITION
Crafted a press release announcing the grand opening of The Lake Como EDITION, highlighting its May 2025 debut, luxury amenities, and the brand’s unique design philosophy. Organized the content to be clear, engaging, and media-ready for lifestyle and hospitality outlets.
Foxtrot
Wrote a press release detailing the reopening of Foxtrot’s two Dallas locations, emphasizing brand favorites, menu highlights, and upcoming promotional events. Structured the release to be concise, engaging, and suitable for local media coverage.
OREO
Developed a media advisory for World Foods’ collaboration with OREO, promoting a nationwide recipe contest celebrating the cookie’s 112th birthday. Highlighted contest rules, prizes, and brand history in a clear, media-ready format designed to engage journalists and participants
Fact Sheets
EDITION
Designed a concise fact sheet showcasing EDITION Hotels’ newest property, ensuring clarity, sophistication, and alignment with the brand’s luxurious tone.
Jacqueline
Created a comprehensive media kit for Restaurant Jacqueline, including press releases, media alerts, fact sheets, a brand story blog post, and a social media content outline. Organized materials to tell a cohesive story about the restaurant’s opening, Chef Jacqueline Plaid’s culinary journey, and the brand’s positioning, producing a polished resource for media outlets.
*Click the photo for the full media kit.
Social Media Management and Copywriting
The Eyeglass Caddie
Managed Instagram content for The Eyeglass Caddie, a golfing accessory brand, creating visually appealing posts and strategic captions to highlight product features. Developed a content calendar and engaged with the golfing community to build brand awareness and drive audience interaction.
Michelin Guide
Created a full suite of mock social media content for MICHELIN Guide across Facebook, YouTube, Instagram, X, LinkedIn, and TikTok. Crafted platform-specific captions, graphics, and targeting strategies to showcase brand storytelling, engage audiences, and highlight award-winning restaurants in a cohesive, strategic digital PR approach.
Website Design
The Eyeglass Caddie
Designed and built the e-commerce website for The Eyeglass Caddie on Shopify, creating a user-friendly layout, product pages, and seamless checkout experience. Developed the site to showcase the brand, highlight product features, and drive online sales while maintaining a clean, golf-inspired aesthetic.
Graphic Design
Lucky Dog Barkery
Designed a double-sided promotional mailer for Lucky Dog Barkery, highlighting a 20% off offer. Created a visually engaging layout and clear messaging to attract customers, showcase the brand’s personality, and drive sales.